How to Promote Your Virtual Event (Our 8 Best Practices)

How to Promote Your Virtual Event (Our 8 Best Practices)

Promoting virtual events is critical for building excitement and attracting attendees. This guide offers different solutions for event organizers.

Customer Experience

Tiago Youssef

Tiago Youssef

January 18, 2022


One of the most important aspects of hosting a virtual event takes place before the event starts. Promoting a virtual event is critical for building excitement and attracting attendees. Without effectively promoting your event, you risk losing out on attendees and revenue. This guide is for event organizers looking for different ways to promote their virtual events. 

Promoting a Virtual Event

Use the following eight strategies to promote virtual events. 

1. Create a Marketing Plan

Marketing Plan Strategy

Before you can start promoting your virtual event, create a marketing plan. Start by identifying which channels you have and how they can reach your target audience. Common online marketing channels include social media, websites, emails, and paid advertising. 

For promoting on social media, identify which channels are most used by your target audience. You can build relationships and encourage engagement; by posting regularly and interacting with your followers. You can promote virtual events by advertising on sites like Facebook, Twitter, and LinkedIn. 

You can also post ads on high-traffic areas of your website, send virtual event promotion emails, and pay for ads on search engines like Google. Additionally, you can find a competitor with a similar audience and collaborate to cross-promote your live stream

To be able to market to the right audience, you first need to understand them. With Arena Customer Data Platform (CDP), you can gain valuable insights on your audience’s brand preferences, interests, and social media platforms. This digital agency tool will help you target people that are most likely to be interested in your live stream. 

2. Build a Landing Page

It’s important to have a landing page for your live virtual event. People who click on your ads should be taken directly to your landing page. The landing page should include all the details of your event, including information about everything your audience should expect to learn. 

By having a landing page, you have an organized overview of your event. The landing page should also include a link to sign up and join your event. If you want to keep the virtual event separate from your brand, you can even create its own website rather than just a landing page. 

3. Have a Brand for Your Event

When you promote virtual events, create a brand around them. Have similar color schemes, text fonts, and logos. You can also merge it with your company brand if it makes sense. Pick themes and create an event culture that will resonate with your audience. 

Aspects of the brand should also be seen in your marketing campaigns. Things like website copy, promotional emails, and even live chat messages should reflect your event and brand’s personality. 

For its bombastic IPO event, Nubank, one of the world's largest fintechs, came up with NuDay. By branding the event it was easier to attract the community and draw attention to their landmark event and make it a blockbuster.

For an effective live chat tool that engages users through group chat, polls, Q&As, and more, check out Arena Live Chat. You can also convey your brand’s personality, increase engagement, and share quick updates during a live event with Arena Live Blog

4. Post Your Event Agenda

Once you create your event agenda, post it online for all to see. Your event agenda should include a detailed yet flexible schedule for the speakers, topics, and sections of your live streaming event. By letting attendees see exactly what value you’ll give them up front, they’ll be more likely to sign up, attend, and participate. 

It can also help to post your agenda in stages. For example, you can post a big speaker announcement days before your pricing increases. Then, you can add a countdown incentivizing interested viewers to sign up before prices go up. Creating a staged approach also gives users more to look forward to as you post updates, and it can build more excitement for your virtual event.

5. Use Influencers and Speakers to Promote

Another way to promote virtual events is by working with influencers. To do this, reach out to influencers in your market who have a following from your target audience. Next, create marketing copy and graphics for them to post. Then, you can pay them to post your virtual event promotions to their audience. You can offer deals and discounts to generate more interest. 

You can also create graphics and marketing copy for your speakers to post. Ask your speakers to share them on their social media pages, and make sure they include all event details like dates, times, and a link to your event landing page. Once they have their virtual events script, they can share sneak peaks and details on the topics they’ll be covering. 

6. Post Scheduled Social Media Content

Schedule Social Media Content

On top of social media ads, it’s also important to share scheduled social media content about your event. Start weeks or even months in advance. You can share videos and images from past events, highlight important speakers, and inform readers about event details. 

By creating scheduled social media posts leading up to your event, you’ll improve your audience engagement; and build excitement. You can include sneak previews, informational videos, audience incentives, and a countdown timer. Make sure to add the link to your event’s landing page in your posts. 

7. Send Save the Date Emails

Along with emails that advertise your virtual event, include save the date emails too. These give users a quick glance at what to expect from your event and highlight the date and time that it starts. You should send a few of these reminder emails to ensure your audience is aware of the event date and has time to mark in on their calendars. 

Save the date emails should include a link to add to popular calendars on platforms like Google, Outlook, and Apple. Include your event’s social media accounts, hashtags, speaker details, and more. You can also include subject lines like, “3 more days until our event!”

8. Post Content During Your Event

When you promote virtual events, you shouldn’t stop once your event starts. Share content on the day your event starts including headlines like, “Last chance to join!” This creates a sense of urgency with viewers who are concerned about missing out. 

Continue to promote your event on social media and through email to those who haven’t signed up. If your virtual event spans multiple days, you can share important clips from the beginning of your event online. You can even allow people to join late at a discount to further build your audience. 


There are several ways to creatively promote your virtual event. By promoting your events effectively, you’ll be able to attract a larger audience and have a bigger impact on your industry. The best ways to promote your virtual event are to create a plan, build a landing page, create an event brand, post your agenda, leverage influencers and speakers, post scheduled social media content, send save the date emails, and promote during your event. 

To enhance the impact your event has on your audience, consider adding one of Arena’s software tools. Arena CDP, Live Chat, and Live Blog has helped thousands of customers in over a hundred countries improve engagement, collect user data, and enhance live event experiences. To learn more about Arena, speak to an expert

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