The Difference Between Data Management Platform (DMP) and a Customer Management Platform (CDP)
A data management platform works as a warehouse, collecting, organizing and activating third-party data in a single place. […]
What Widgets are and how to use them on your website
You’ve probably heard the word Widget before, but if you don’t know exactly, find out now what it […]
9 reasons why you should start doing it
Being all ears to your customers has amazing benefits. It increases customer acquisition and makes them brand loyal. […]
Complete guide to Customer Experience
Customer experience is one of the new frontiers of marketing. Customers, in the market powered by industry 4.0, […]
What Omnichannel is and Why it Leads Customer Experience
Omnichannel puts the customer at its ultimate core. This integrated and all-places strategy personalizes touchpoints in the customer […]
What is Product-Led Growth: the PLG Complete Guide
Use product-led growth to reduce friction between the customer and the path to acquisition. Learn how to improve […]
Liveblogging: a Successful Engagement Strategy
Liveblogging helps companies to generate a high-quality content experience that widens their audience and increases true engagement in […]
20 Ways to Boost Results with CDP
From personalized advertising campaigns to attribution modeling, CDPs can help you extract the best out of your organization’s […]