How Customer Data Platform is reinventing customer relations
Using a Customer Data Platform is helping companies to focus obsessively on their customers and benefit from their […]
The secret to real data collection: why is a CDP key to your business
Using a CDP is extremely important these days, but just as important is the need to understand why […]
30 reasons to use Customer Data Platform for eCommerce
Information is king, and businesses are constantly on the lookout for tools that can provide a richer understanding […]
Boost Your eCommerce Conversion with Live Chat
Companies are now more interested in Live Chat solutions. Research shows it is helping increase conversion rates and […]
Customer Data Platforms vs. Data Management Platforms: Definitive Guide
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) might look similar, but each plays a different role […]
Customer Centric: what is it, benefits, and how to apply this strategy
A customer-centric approach is nothing new in businesses, but it is transforming the way companies work nowadays. It’s […]
Understanding the Difference Between Customer Data Platform (CDP) and Customer Relationship Management
Customer Data Platforms are still new in the market and they can be mistaken by other solutions that […]
What is and how to do Customer Data Management CDM
This guide will teach you how to use data frameworks to offer differentiated customer experiences and optimize marketing […]
An essential guide to Customer Data
Customer data is the key to understand customers beyond the confines of your own strategy, which makes you […]
Data-driven marketing: learn how to work it with your customers
Data-driven marketing belongs to a new customer service approach that unleashes companies’ potential to make better, scalable marketing […]
The Difference Between Data Management Platform (DMP) and a Customer Management Platform (CDP)
A data management platform works as a warehouse, collecting, organizing and activating third-party data in a single place. […]