How To Improve Audience Retention
Audience retention is one of the most important signs of a healthy digital publisher (or almost any other […]
How to Embed a Group Live Chat on Your Website
Embedding a group live chat app on your website is a great way to increase engagement, get more […]
Second Screen Tech: Should You Buy vs Build?
Second-screen experiences – watching TV with your smartphone as a second screen – has fast become the new […]
Get More Gen Z Sports Fans With Second Screen Strategies
Keeping Gen Z and Millennials engaged with sports requires new strategies. Relying on a traditional TV broadcast to […]
5 Second Screen Habits To Connect With Gen Z
The growing popularity of second-screen behavior while watching TV is here to stay. It’s vital to understand these […]
6 Second Screen Habits To Know
Second-screen experiences are the default way that Gen Z experiences television. Keeping Gen Z engaged means adopting second-screen […]
How To Grow Your Gen Z Sports Audience: 5 Key Trends
The professional sports industry has a Gen Z problem. Gen Z ticket purchases are falling – 47% and […]
The Way You’re Thinking About Gen Z Is Wrong
Generational trends and patterns are one of the most powerful ways to understand audience behavior. Understanding these patterns […]
What The Last 30 Years of Digital Ads Tell Us
Digital advertising changes every month, right? The story looks different when you take a long-term perspective. We looked […]
5 Ways To Use Generative AI In Publishing in 2023
For publishers and media companies, generative AI is an opportunity to win. While there’s certainly reason for some […]
History of Online Chat: 1973-2023
Online chat and chat rooms have come a long way in recent decades. In this quick guide to […]