Stop News Avoidance Now: 3 Engagement Principles
Many publishers still offer a standardized news experience that looks the same to everybody. That “one size fits […]
How AI and Live Chat enhance Black Friday experience
How will your business compete with the biggest brands in the market now that the busiest time of […]
GDPR: How using a CDP solves cookies problems
The General Data Protection Regulation (GDPR) was created to give internet users more control over their personal information. […]
Reasons you should work with a CDP (Customer Data Platform)
Why should you invest in a Customer Data Platform? They are revolutionizing the business market, and there’s a […]
Customer Data Platform: where audience data and sales strategy meet
Are you having trouble improving conversion rates and connecting customer insights from different touchpoints? A Customer Data Platform […]
The secret to real data collection: why is a CDP key to your business
Using a CDP is extremely important these days, but just as important is the need to understand why […]
An essential guide to Customer Data
Customer data is the key to understand customers beyond the confines of your own strategy, which makes you […]
Customer Data Platforms vs. Data Management Platforms: Definitive Guide
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) might look similar, but each plays a different role […]
The Difference Between Data Management Platform (DMP) and a Customer Management Platform (CDP)
A data management platform works as a warehouse, collecting, organizing and activating third-party data in a single place. […]
20 Ways to Boost Results with CDP
From personalized advertising campaigns to attribution modeling, CDPs can help you extract the best out of your organization’s […]