How AI and Live Chat enhance Black Friday experience
How will your business compete with the biggest brands in the market now that the busiest time of […]
GDPR: How using a CDP solves cookies problems
The General Data Protection Regulation (GDPR) was created to give internet users more control over their personal information. […]
Reasons you should work with a CDP (Customer Data Platform)
Why should you invest in a Customer Data Platform? They are revolutionizing the business market, and there’s a […]
Customer Data Platform: where audience data and sales strategy meet
Are you having trouble improving conversion rates and connecting customer insights from different touchpoints? A Customer Data Platform […]
How Customer Data Platform is reinventing customer relations
Using a Customer Data Platform is helping companies to focus obsessively on their customers and benefit from their […]
The secret to real data collection: why is a CDP key to your business
Using a CDP is extremely important these days, but just as important is the need to understand why […]
Customer Data Platforms vs. Data Management Platforms: Definitive Guide
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) might look similar, but each plays a different role […]
An essential guide to Customer Data
Customer data is the key to understand customers beyond the confines of your own strategy, which makes you […]
Customer Centric: what is it, benefits, and how to apply this strategy
A customer-centric approach is nothing new in businesses, but it is transforming the way companies work nowadays. It’s […]
The Difference Between Data Management Platform (DMP) and a Customer Management Platform (CDP)
A data management platform works as a warehouse, collecting, organizing and activating third-party data in a single place. […]