What is a Customer Data Platform (CDP)? 2024 Guide
How Can Marketers Use a Customer Data Platform (CDP) to Improve Metrics? Marketers can use a Customer Data […]
How to Optimize AI Feed Search Results
You’ve probably noticed that AI-powered search is everywhere these days. Whether you’re looking up recipes, shopping for gadgets, […]
How to Track Live Blog Performance Using Content Analytics Tools
Tracking live blog performance can seem overwhelming at first. Understanding the right metrics can make a significant difference […]
Real-Time Sales Alerts with Push Notifications
You’re sitting at your desk, juggling multiple tasks, when a new lead comes in. How do you ensure […]
CDP Integration Strategies for Targeted Content Campaigns
You’ve probably heard about the tool Customer Data Platform (CDP) and its growing importance in the marketing world. […]
Increase Publishing Revenue with First-Party Data
First-party data is the future for publishers because the most popular browsers – Google Chrome and Apple Safari […]
The Death of Third-Party Cookies
Google Chrome, the world’s most popular browser, no longer supports third-party cookies. This change has been in the […]
Maximizing Audience Engagement After the End of Third-Party Cookies: 7 Key Strategies
In 2024, third-party cookies are no longer supported, thanks to Google and Apple removing them from their browsers. […]
What Is First-Party Data?
Google Chrome, used by over 60% of the world, has killed third-party cookies as of January 2024. So, […]
Increasing Retention For Publishers With Data
Growing traffic, ad revenue, and subscribers isn’t a complete solution to sustain publishing. Retention and loyalty are even […]
9 Tech Tools & Tactics To Get More First Party Data Now
First-party data is the indispensable ingredient to successfully engaging with your audience. Since first-party data is directly provided […]
First-Party Data Collection Is Mission Critical
First-party data collection is fast becoming a top priority for many digital brands and publishers. For marketers, community […]