Drive Growth with Unified Customer Data
Trusted By Thousands of Customers in 100+ Countries
Segment Your Audience to Activate Individual Marketing Campaigns
Find out who your potential customers are, how they behave, when they are ready to buy, and why.
Connect with hundreds of platforms for marketing activation and user conversion.
Easily access your dashboard to understand your customer's journey and behavior.
With Arena Personas we help you bring data enrichment to your user profiles.
Everything Begins With The Right Data.
Natural Language Processing
A Complete Customer Analysis
Go further and measure the user affinity with certain brands for selected customers. Get even more insights about your audience.
User Interests Profile
Run complex algorithms on top of the raw tracking events data and the content of the pages visited to determine the interest profile for each user.
Combine each client's complete history in a unique profile, regardless of where they interacted with your company.
Track product-related keywords to make users’ profile even more detailed.
Analyze user behavior and then match it against a taxonomy with more than 840 categories based on IAB's Content Taxonomy V2.
Additional Layer of Integration
Connect to other tools used by your company and extract more comprehensive data to refine your customer profile.
Numbers We Brought to Customers
Increase in subscription conversion
Reduction in marketing spend
Increase in user engagement
Get deeper insight into user behavior to create the best CX
Compliant Customer Data
Arena CDP is Built For
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Let your users interact in real-time, engaging in relevant conversations and spending more time on your website.
Cover any event, news, or just add to your social feed offering to your audience fresh content to engage with in real-time.