Find out who your potential customers are, how they behave, when they are ready to buy, and why.
Connect with hundreds of platforms for marketing activation and user conversion.
Easily access your dashboard to understand your customer's journey and behavior.
With Arena Personas we help you bring data enrichment to your user profiles.
Go further and measure the user affinity with certain brands for selected customers. Get even more insights about your audience.
Run complex algorithms on top of the raw tracking events data and the content of the pages visited to determine the interest profile for each user.
Combine each client's complete history in a unique profile, regardless of where they interacted with your company.
Track product-related keywords to make users’ profile even more detailed.
Analyze user behavior and then match it against a taxonomy with more than 840 categories based on IAB's Content Taxonomy V2.
Connect to other tools used by your company and extract more comprehensive data to refine your customer profile.
Increase in user engagement
Increase in subscription conversion
Reduction in marketing spend
Combine the Arena CDP with our CX tools to activate individual marketing and deliver real-time personal experiences.
Have total control over your user base's segmentation, using different conditions, values, and parameters, making it possible to segment your audience on a personal level to activate individual marketing.
Collect data the right way using events from different touchpoints and social channels while relying on APIs to create a complete customer profile.
Intelligently combine and enrich customer data into a 360-degree view of the user to understand their intent to buy and propensity to perform specific actions.
Protecting our clients' data and reputation has been our main focus. Arena complies with GDPR and EU/US Privacy Shield to secure your data.