Your Next Customer Engagement Platform for your Virtual Events

Your Next Customer Engagement Platform for your Virtual Events

The customer journey is ever-changing. To draw customer loyalty to your business you need to engage them in one place to make it easier for you and them.

Audience Engagement



February 17, 2021


Let’s admit it, face-to-face interaction is always the best. However, nowadays virtual events are also undoubtedly increasing. You might think these events are not as efficient as the face-to-face ones, but no, they can be just as perfect.

All you need is to have the perfect customer engagement platform that helps you promote your event, engage your participants efficiently to give them memorable moments, and most importantly – drive event success.

In this post, we will cover:

  • What is a virtual event?
  • Top 5 Virtual Events Ideas in 2021
  • What drives virtual events’ success?
  • Virtual Event Platform
  • Why do you need to use a customer engagement platform?
  • Do you have the right customer engagement platform?
  • What does Arena have to offer?
  • Key Features of Arena
  • Bottom Line

What is a virtual event?

Virtual events are just some typical events that are done online. There are many reasons why companies and individuals are holding virtual events. For example, if time or situation constraints, say coronavirus, should you still continue doing the face-to-face event? No, right? Thus, virtual events are common these days. 

Top 5 Virtual Event Ideas in 2021

There are millions of choices when it comes to virtual event ideas, from Virtual Trade Show to Virtual Meetings, Virtual Product Launch, Virtual Concerts and Shows, Virtual Fairs, Virtual Lessons, Virtual Company Events, and so on. That’s why we listed the top 5 virtual event ideas for you to try for your next virtual events.

1. Virtual Conferences

Virtual conferences work exactly like the face-to-face conference. The only difference is that it is done online. Virtual conferences offer businesses, marketers, and other individuals a way to connect with a wider audience resulting in achieving a higher number of participants compared with in-person events as the burden of traveling and its costs are ousted. 

Virtual conferences can be also just as efficient as face-to-face conferences considering there are many online engagement platforms that offer tools for participants to view keynotes in real-time, build their agenda from relevant, on-demand content, and interact with other participants.

2. Webinars

Webinars are not just presentations. It is more than that! Webinars usually last for up to 1 hour or 1 and 30 minutes. Holding webinars has never been easy, you need a lot of time and effort in preparing and planning about what needs to be discussed, and anticipating your attendees’ possible queries and ways they can interact and engage more efficiently. Webinars are often held free which is why it drives up to 100% virtual attendance. And you know what this means, more attendance leads to more success.

3. Online Events

Company events, departmental training, meetings, you name them. These events are on the rise nowadays. With everything going on in the world, more events are held online. Most face-to-face events are costly. Why? Well for starters, you need your attendees to be in one place, most likely in your company’s base. Plus organizing everything before, during, and after the event is also time-consuming. This is why online events are very ideal and is the best option if you want to save time and money.  

4. Online Streaming

You might have seen some individuals who are live streaming with very interesting content including Gaming, Questions and Answer Sessions, How-to Lessons, or other tutorials such as cooking, mixology, make-up tutorials, and some others. These kinds of virtual events need a platform for networking and connecting audiences during the virtual events.

6. Shows and Concerts

Shows and concerts are undeniably fun, be it a comedy, dance party, or with bands, singers, and actors. Though holding or attending these events online cannot be compared to the feeling of being in an actual one, we can still enjoy the feeling of dancing, singing, or acting when no one is watching us, right? Because why not?

Also, to give your attendees more fun and excitement, you can try to create a special part of the event where you can engage more with them, such as ask them what they want you to do, or anything that can spark and boost their interest more.

What drives virtual events’ success?

Without the right tools and platforms, your virtual events won’t be of any success. Aside from this, you may also want to consider extensive planning and preparations. Also, you have to make sure that all of your participants can communicate and engage well with you or with their co-participants during the events. 

For example, webinars that are not well-promoted and other online events could not achieve a high number of participants, or when live streaming, you may not want to have few viewers just because you did not offer them a good engagement platform. 

Finally, always think ahead. This means that aside from spending time to plan for the success of your event, also spare some of your time to think about what your audiences are expecting from you. Remember that happy audiences will drive you to success.

Virtual Event Platform

A virtual event platform helps you with your virtual events. It can save you time and can make your virtual events as efficient and successful as you want them to be. You can use a virtual event platform to promote your events, encourage engagement with your customers, make connections with them, collect their feedback, and measure your events’ success.

A virtual event platform also offers you the ease of having technologies that favor interaction, user retention on the page, sale, and most importantly user participation with the content.

Finally, virtual event platforms can significantly build your brand’s equity, expand its reach, and of course – drive revenue.

Why do you need to use a customer engagement platform?

In this fast-paced and ever-changing world, it is very challenging for companies or even individuals to meet clients’ or customers’ expectations, as well as establish loyalty and long-term relationships. That is why you need a customer engagement platform to help you grow and drive your business to success.

How can customer engagement platforms help you? Simple! Customer engagement platforms track your customers’ behavior which can help you understand their pain points, thus offering you chances to address them in a meaningful and successful way.

Most of the customer engagement platforms consist of self-service features, multi-channel communication, Live Chat, Chatbots, PR Capability, and marketing functionality.

Moreover, with so many ways to communicate and create an excellent customer experience online, you might find yourself overwhelmed with the situation. But, there is one thing you can keep in your mind – develop an engagement strategy focused on delivering the perfect message to the perfect customer at the perfect time. 

You can do this by using a customer engagement platform that helps you communicate with your customers effectively and efficiently while creating emotional connections with them. This strategy can improve customer satisfaction, sales, and customer retention. 

Do you have the right customer engagement platform?

Customer engagement platforms improve the overall customer experience. And yes, there is a wide range of customer engagement platforms nowadays but their main problem is that they are way too complex, making it hard for you to utilize them. 

Additionally, most of these platforms are very expensive, with fewer customization capabilities, and do not offer many features for engagement or conversion. And you simply want to avoid these problems.

We know that what you want for your virtual events is to provide an exceptional, flawless, and memorable customer experience. That is why you need to use a customer engagement platform that delivers optimized and personalized interaction. 

And you know what?  Arena is here to provide all you need for a seamless customer engagement experience, drive success for your events, and improve customer engagement and conversion.

What does Arena have to offer?

Arena addresses the concept of virtual events. It is the best Live Chat and Customer Engagement Platform that helps companies and individuals engage their customers or attendees in real-time. 

Arena gives you the authority to associate with your audiences no matter where they are, plus a self-service option that helps you create and secure online events. It also tailors your event to meet your business objectives.

Arena allows you to have the most memorable online event environment. It also optimizes your customers’ or attendees’ journey, which drives repeat or referral business.

Key Arena’s Features

Arena has great UX for users to engage online which makes your online events more memorable, interesting, and engaging. It also offers robust and professional Live Chat, Chatbots, and Messaging tools that are so easy to utilize and customize according to your company’s branding. It also has a Single Sign-On to enhance the UX. 

Arena also offers you an interactive environment during your virtual events, flexible branding, and customization options. Plus, it has robust security protocols, as well as flexible features and pricing options. Isn’t that a great deal?

Furthermore, Arena maximizes attendees’ community building, encourages their participation, keeps them informed with notifications, email, and in-app messaging and posts, and helps you engage and interact with them before, during, and after a session. 

Most importantly, Arena has multiple communications channels and Live Chat features that help you communicate with your clients, customers, or audience in real-time. It can also report customer experience, in addition to its Approach Live Chat feature that facilitates interaction within the company’s website.

Bottom Line

These days, the whole customer journey is ever-changing. And, for you to draw customer loyalty to your business, you need to engage them in one place to make it easier for you and them, or in a simple word – present a flawless way to interact with them anytime, anywhere. To sum up, customer experience can make or break your business.

Considering this, Arena is the best option to revolutionize your customers’ experience, delivering better results with every engagement, and increasing customer conversion with its smarter, more personalized, and world-class customer engagement and data management solutions that are consistently innovative and easy to use. 

It is also a very effective way to make rapid connections with your virtual attendees. Arena is proven to make people feel more connected in a way that makes them forget they are scattered across the globe.

In other words, it provides amazing attendee engagement just like in-person events. With Arena, you can build deeper connections with your customers or attendees. Try Arena for FREE.

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