Live chat is a great way to bring people together, increase engagement and get leads. Yet, you might be wondering what a successful live chat experience looks like in practice. To inspire your next live chat experience, check out these creative approaches to live chat.
These 12 companies are Using Live Chat – and doing it right
1) Boost Engagement In Virtual Events Like Grip Events
Grip Events organizes live chat experiences to enrich its virtual events. Instead of sitting back and passively watching content, they can ask questions and interact with other attendees. That’s not all. Event organizers can also use Live Chat for lead generation. No more scrambling to ask virtual event attendees for contact details so you can follow up.
2) Keep Fans Engaged Like Van’s Channel 66
Marketers spend a lot of time and energy attracting customers to their websites and digital experiences. Keeping your audience engaged is a different challenge. Vans, the shoe, and apparel company, uses Live Chat to enrich its online “Channel 66” experience.
Available in video streaming or audio-only formats, Channel 66 lets music fans come together to chat about their favorite songs. In addition to music, Channel 66 also features live commentary on bands, DJs, and other music topics.
3) Reinventing the IPO Like Nubank
For decades, initial public offering (IPO) events were formal events. Executives and investors would celebrate a company’s success on the stock exchange. There might be a ceremony, a party, and news coverage.
Nubank, a bank from Brazil, decided to do something different in their 2021 IPO event. Anitta, a Brazilian superstar, sits on the bank’s board of directors. She also performed at the company’s IPO event. This event also included a chat experience for fans to connect. The lesson from Nubank – you can add fun to formal corporate events!
4) Give Multiple Interaction Options Like Reuters’ Strategic Marketing Virtual Event
Reuters held the Strategic Marketing 2021 event in October 2021. The event stressed interactivity in several essential ways. First, Reuters offered live chat, including polls and Q&A sessions, which was vital for the event’s value. Second, Reuters offered a networking “match-making” option. That platform allowed attendees to interact directly with speakers and other attendees. Third, the event included discussion boards for longer-form discussions.,
5) Keep Discussions On Your Website Like The Daily Telegraph
Sometimes we want to talk to someone about what’s happening in the world at that very moment. Most of the time, we run to our social media and start posting, whether that’s Twitter, Instagram, or Facebook.
But, with Live Chat embedded in your website or blog, there’s no need to go anywhere else to post and discuss the news. People can talk right there and then what’s on their minds!
And that’s exactly what the Daily Telegraph is doing on their portal.
6) Reinvent Church Services With Live Chat Like City Gates
Since the pandemic started, many churches decided to go online for their services. For this experience to be more involving and personal, many of them also chose to use a Live Chat. During the church service, church members can talk about it, share their thoughts and pray together virtually.
City Gates is one of the churches following this tactic. They perform services on Sundays, and the chat is available during this period.
7) Empower Students To Get Answers: The Bridgend College Story
This UK college found a way to help students through the internet. Due to the pandemic, virtual education has become a necessity. Using a Live Chat, the student asks their question and someone responsible for this service will answer them right away. They can get their questions answered about various subjects, from financial aid to work placement assistance.
8) Make NBA Coverage More Engaging Like Fox Sports
Fox Sports became a reference for Live Chat usage during the NBA games. They created an online community for basketball lovers; that is just amazing. Any sports and games can have a discussion page where fans can talk about their favorite moments.
For some games and sports news, chats are only open for a limited time. You can see what was discussed during the live session when closed. When closed
In addition, they also used Live Chat for a live Q&A in an interview with Tom Morris. It was a huge hit, fans loved it, and the sports company will probably use it more times!
9) Appeal to Disc Golf Fans
Still on the sports subject, this is a website to watch disc golf games, follow news about the sport, find information about athletes, and a calendar to see the upcoming games.
The Live Chat here is available when a match is happening, making a big difference for spectators. They can talk about the game, comment on their favorite moments, and share their overall thoughts on the match.
10) Encourage Virtual Business Network Like Dynamics Con
This was an event about business-related subjects. It had several lectures on technology, finances, etc., where participants could watch live and discuss with the speakers through the Live Chat tool.
Webinars are pretty popular nowadays, and the Live Chat can help spectators to get their questions answered, just like it happened during this event.
11) Boost Public Health Awareness Like Toronto’s CityNews
This news website from Toronto used Live Chat to engage its readers during a public health Q&A about coronavirus. The topic was fresh, and people were interested in it. You can still read some answers on the website page and check all the saved questions on the chat.
12) Start The Diversity Discussion Like Diversity Live
Diversity Live was an event that happened during the pandemic in 2020, with many lectures on various themes related to diversity like diversity in sports, marketing, and diversity on social media. Like other online events, the Live Chat helped transform the whole experience for the spectators and speakers alike.
While spectators talked and contributed their thoughts, speakers could hear some questions and lead their speeches accordingly.
What is Live Chat?
Live chat is a real-time communication tool that allows businesses to interact directly with their customers on their website. It’s akin to having a virtual assistant ready to provide support and answer questions instantly. This tool eliminates the need for customers to wait on hold or navigate through cumbersome FAQ sections, leading to improved customer satisfaction and engagement.
Examples of Live Chat Usage
- E-commerce Support: Customers can inquire about products, seek assistance with orders, and receive immediate support.
- Media Engagement: News platforms use live chat to engage readers and discuss breaking stories.
- Educational Platforms: Universities use live chat to help students with course materials and technical issues.
Live chat enhances the customer experience by providing instant answers, making it indispensable for businesses aiming to keep customers happy.
How Live Chat Works
Understanding the mechanics of live chat enhances its implementation.
Real-Time Communication Mechanics
Live chat allows instant interaction, setting it apart from other support channels.
Integration with CRM Systems
Live chat integrates with CRM systems, providing personalized support.
Automation and AI Features
Automation and AI speed up response times and enhance the customer experience.
How to Implement Live Chat on Your Website
Implementing live chat involves several key steps.
Assess Your Business Needs
Identify your goals to choose the right features and setup.
Choose the Right Live Chat Solution
Select a solution like Arena Live Chat that offers robust features and integration.
Customize Chat Interface
Ensure the chat interface matches your brand’s look and feel.
Train Your Support Team
Provide training for effective use of the tool and handling customer queries.
Monitor and Analyze Performance
Use analytics to track engagement and refine your strategy.
Tips for Maximizing Live Chat Effectiveness
Maximize live chat’s potential with these tips.
Engage Proactively with Visitors
Use proactive chat invitations to engage users based on behavior.
Use Personalization to Enhance Interaction
Tailor interactions with customer data for a personal touch.
Leverage AI for Quick Responses
Use AI for quick responses, freeing up your team for complex issues.
Regularly Update Knowledge Base
Keep your knowledge base updated for accurate responses.
The Next Step To Add Live Chat Takes Just 10 Minutes
Planning a virtual event takes significant time and effort. You might think that adding a live chat capability to your event is too challenging to try. That’s why Arena Live Chat is designed for a fast setup. Most users can set up and install Live Chat in less than 10 minutes. Don’t believe us? You can try our Live Chat for free. Sounds great, right?
