Vans "Off The Wall"
Channel 66 Vibes: How Vans Off The Wall Leveraged Arena Live Chat to Connect and Engage
use case
Products
![](https://arena.im/wp-content/uploads/2024/06/Vans-22Off-The-Wall22-1.webp)
Vans
Arena Live Chat easily allowed Vans’ customers to engage and interact with the brand and with each other in real-time on their music platform, Channel 66.
From the streets to the web
The Big Picture
Vans has been building a strong brand identity that is focused on urban culture since its beginnings in the late 1960s. But, the world has changed a lot over the last few decades. To keep its relevance with its highly connected customers Vans created Channel 66, a live content streaming platform.
Arena Live Chat helped to enrich and enhance Channel 66. Its user-friendly interface helped to turn Vans’ initiative into a much more audience-friendly platform, enabling customers to connect with each other easily.
A no-code Live Chat solution enabled Vans to bring Channel 66 closer to their audience.
Connect with the audience. Boost brand culture.
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