Customer Data Platforms vs. Data Management Platforms: Definitive Guide
Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) might look similar, but each plays a different role […]
What is and how to do Customer Data Management CDM
This guide will teach you how to use data frameworks to offer differentiated customer experiences and optimize marketing […]
Data-driven marketing: learn how to work it with your customers
Data-driven marketing belongs to a new customer service approach that unleashes companies’ potential to make better, scalable marketing […]
The Difference Between Data Management Platform (DMP) and a Customer Management Platform (CDP)
A data management platform works as a warehouse, collecting, organizing and activating third-party data in a single place. […]