What is a Customer Data Platform (CDP)? 2024 Guide
How Can Marketers Use a Customer Data Platform (CDP) to Improve Metrics? Marketers can use a Customer Data […]
Tracking Reader Trends with Live Blogs
You’re probably familiar with traditional blogs, where content is posted and updated periodically. But have you ever considered […]
Increase Publishing Revenue with First-Party Data
First-party data is the future for publishers because the most popular browsers – Google Chrome and Apple Safari […]
The Death of Third-Party Cookies
Google Chrome, the world’s most popular browser, no longer supports third-party cookies. This change has been in the […]
Maximizing Audience Engagement After the End of Third-Party Cookies: 7 Key Strategies
In 2024, third-party cookies are no longer supported, thanks to Google and Apple removing them from their browsers. […]
What Is First-Party Data?
Google Chrome, used by over 60% of the world, has killed third-party cookies as of January 2024. So, […]
Increasing Retention For Publishers With Data
Growing traffic, ad revenue, and subscribers isn’t a complete solution to sustain publishing. Retention and loyalty are even […]
9 Tech Tools & Tactics To Get More First Party Data Now
First-party data is the indispensable ingredient to successfully engaging with your audience. Since first-party data is directly provided […]
First-Party Data Collection Is Mission Critical
First-party data collection is fast becoming a top priority for many digital brands and publishers. For marketers, community […]
First Party Data For Brands: Ways To Lift Revenue
First-party data is quickly becoming the new opportunity to fuel personalization, customer engagement and online growth. Publishers are […]
How To Increase Audience Engagement? 2024 Guide
How To Increase Audience Engagement? To increase audience engagement, it is important to use effective engagement strategies, leverage […]