How Customer Data Platform is reinventing customer relations
Using a Customer Data Platform is helping companies to focus obsessively on their customers and benefit from their […]
30 reasons to use Customer Data Platform for eCommerce
Information is king, and businesses are constantly on the lookout for tools that can provide a richer understanding […]
Customer Centric: what is it, benefits, and how to apply this strategy
A customer-centric approach is nothing new in businesses, but it is transforming the way companies work nowadays. It’s […]
Data-driven marketing: learn how to work it with your customers
Data-driven marketing belongs to a new customer service approach that unleashes companies’ potential to make better, scalable marketing […]
The Difference Between Data Management Platform (DMP) and a Customer Management Platform (CDP)
A data management platform works as a warehouse, collecting, organizing and activating third-party data in a single place. […]
20 Ways to Boost Results with CDP
From personalized advertising campaigns to attribution modeling, CDPs can help you extract the best out of your organization’s […]
Liveblogging: a Successful Engagement Strategy
Liveblogging helps companies to generate a high-quality content experience that widens their audience and increases true engagement in […]