Reasons you should work with a CDP (Customer Data Platform)
Why should you invest in a Customer Data Platform? They are revolutionizing the business market, and there’s a […]
How to Improve eCommerce Customer Experience
Satisfaction is the word of order. To reach it, the customer experience (CX) for your eCommerce must be […]
Customer Data Platform: where audience data and sales strategy meet
Are you having trouble improving conversion rates and connecting customer insights from different touchpoints? A Customer Data Platform […]
The secret to real data collection: why is a CDP key to your business
Using a CDP is extremely important these days, but just as important is the need to understand why […]
How Customer Data Platform is reinventing customer relations
Using a Customer Data Platform is helping companies to focus obsessively on their customers and benefit from their […]
Customer Centric: what is it, benefits, and how to apply this strategy
A customer-centric approach is nothing new in businesses, but it is transforming the way companies work nowadays. It’s […]
Understanding the Difference Between Customer Data Platform (CDP) and Customer Relationship Management
Customer Data Platforms are still new in the market and they can be mistaken by other solutions that […]
What is and how to do Customer Data Management CDM
This guide will teach you how to use data frameworks to offer differentiated customer experiences and optimize marketing […]
Data-driven marketing: learn how to work it with your customers
Data-driven marketing belongs to a new customer service approach that unleashes companies’ potential to make better, scalable marketing […]
The Difference Between Data Management Platform (DMP) and a Customer Management Platform (CDP)
A data management platform works as a warehouse, collecting, organizing and activating third-party data in a single place. […]