What is a Customer Data Platform (CDP)? 2024 Guide
How Can Marketers Use a Customer Data Platform (CDP) to Improve Metrics? Marketers can use a Customer Data […]
Analyzing Fan Data with CDP Integration
Analyzing fan data with CDP integration can seem overwhelming at first, but it’s a game-changer for understanding your […]
CDP Integration Strategies for Targeted Content Campaigns
You’ve probably heard about the tool Customer Data Platform (CDP) and its growing importance in the marketing world. […]
Get More Customers With A Retarget Customer Data Platform
A customer data platform needs the right fuel to achieve growth—data from sales systems, customer loyalty data, insights […]
Future of Cookies In Marketing: Strategies That Work
Prepare for the cookieless future. User privacy concerns have prompted the advertising industry, Apple, and Google to develop […]
The Ultimate Content Wall Guide
A content wall is a powerful way to attract online visitors and keep them on your website for […]
4 Reasons the Metaverse matters to marketers and what to do
The metaverse – the next phase of the Internet – is coming soon. This trend has the potential […]
Arena raises Series A to Create Business Engagement Platform
What a ride it was last year! Since our launch of the Arena no-code chat messaging and data […]
How to build an eCommerce strategy with Live Chat
The best retailers use Live Chat tools to inform and engage online shoppers. This post will show you […]
14 Ways Live Chat a Customer Service Game-Changer
Live Chat is transforming customer care across many segments. Discover how this tool is leading a “micro revolution” […]
GDPR: How using a CDP solves cookies problems
The General Data Protection Regulation (GDPR) was created to give internet users more control over their personal information. […]
Ecommerce Customer Experience: how to optimize it
A good eCommerce customer experience offers much more than just speed and ease: it fits customers’ preferences to […]