Discover the six user experience (UX) best practices for Livestream chat broadcasts that can boost your virtual events.
September 8, 2021
Providing interesting content and community from the foundation of an exciting livestream chat. However, user experience (UX) factors matter a great deal. Without these factors, your audience might show up for a few minutes and then drift away.
The Internet is full of compelling digital experiences. When you offer an experience to your audiences, you are competing with multiple other options like Netflix and Amazon. These digital platforms have invested heavily to make it easy to use their services. If your website feels slow or difficult to use, your audience will leave to enjoy a better user experience elsewhere.
Have you ever watched a foreign movie or TV show with captions? It can be a frustrating experience when those captions are the wrong color. When you struggle to understand the words, it isn’t easy to enjoy the experience.
The same principle applies to the live chat experience you offer during a livestream chat broadcast. Your live chat text has to be easy to use. To ensure live chat messages are easy to use, check for the following.
Think of text messages in a livestream chat as table stakes: the minimum needed to offer. However, today’s users expect more. For example, iOS devices now support emojis, GIFS, and other advanced features. These features make it easy for your audience to express their feelings quickly during a fast-paced session.
Capabilities to look for include:
In a livestream event with hundreds of people, the live chat discussion can get complicated fast. In particular, it is vital to manage replies. When replies are well organized, your audience can easily decide which part of the conversation to participate in.
Before your next major livestreaming event, organize a private livestream with your colleagues. This small event will give the chance to experiment with Arena live chat. Specifically, switch back and forth between joining existing threads and participating in the main chat.
Your audience might be unfamiliar with how to use live chat, mainly features like threads and replies. Near the start of your livestream, take a moment to explain how these features work with a coworker with a brief demonstration.
When you offer a livestream event designed to sell products, UX matters as well. If users have to jump through multiple hoops to buy, conversions will suffer. Likewise, asking users to pick up a phone and call a phone number will cost you conversions. Instead, use features like conversion cards so people can convert without disrupting leaving the live chat.
UX tips to increase conversions
Speed is tremendously essential in the online world. Slow speeds can make the event boring when users show up for a real-time content experience like a livestream. Offering a fast online experience can also improve your Google rankings as well.
There are a few ways to increase the speed of your livestream.
Your audience comes to a livestream chat event because they are hungry for interaction. There are two ways to fulfill that need. Allowing users to chat with their friends in the chat is a good start. However, your event hosts are part of the story as well.
To ensure your event is responsive, keep these tips in mind.
You can have a live chat app installed on your website in less than an hour and offer a livestream event. Click here to start your Live Chat free trial. You’ll have two weeks to use it for free to engage your audience and get more conversions.