Live stream eCommerce transforms online shopping into an entertaining event and the next big opportunity for brands to drive more revenue.
August 27, 2021
Live stream ecommerce is the next big opportunity for ecommerce companies to drive more revenue. Live stream ecommerce is a way to transform online shopping into an entertaining event. Typically, a live stream ecommerce event has a specific (e.g., “new fashion”) and takes place live. It is appealing to customers because it lets them see the products in detail. In some cases, ecommerce brands are working with influencers to make their events more entertaining.
Live stream ecommerce is an emerging way to engage customers that several companies are already using effectively.
So far, fashion and beauty brands have been the leaders in live stream ecommerce. It is only a matter of time before other ecommerce companies find a way to leverage this opportunity to grow.
Offering a live stream ecommerce experience to customers is crucial because it creates an experience. Historically, ecommerce companies have struggled to create memorable events. Sure, ecommerce companies create annual sales events like Amazon Prime Day. However, discount-driven promotions have their limitations. You might not want to train your customers to expect a discount if you offer premium quality products.
By offering a live stream ecommerce event to customers, you can compete against in-person shopping more effectively. When a shopper goes to a store in person, they can touch and feel products. They can see the quality of the materials, colors, and more. In the ecommerce world, it is more challenging to encourage customers to look at products so deeply.
Offering a live stream ecommerce event is a way to make shopping at your ecommerce more exciting.
To make a live stream ecommerce event appealing to customers, it has to be specific. Here are a few ideas you can use to start your brainstorming process.
A live stream ecommerce event typically features an influencer. There are a few options to choose an influencer for the event. If your company founder has a large personal following on social media, you might be able to feature them in the event. In other cases, inviting an outside influencer to your campaign is a smart idea.
There are several platforms you can use to find influencers relevant to your campaign. Use the following tools to search for influencers.
Once you find a relevant influencer, negotiate the details of the event. For example, you might offer a fee to the influencer and a percentage of sales linked to the event.
Promoting the live stream ecommerce event is essential. Start by promoting the event to your audience of past customers and followers on social media. If you are working with an influencer, ask them to drive attendance to the event. As a rule of thumb, give yourself at least two weeks to promote the event.
Your customers are busy and might not immediately see the appeal of a live stream ecommerce event. Make your event exciting by offering something unique that they cannot get anywhere else. You might decide to offer a discount code valid for 24 hours to those who attend the event. Alternately, you might offer customized products (e.g., get your name printed on the product) to people who attend the event.
Ask your influencer for ideas to make the event appealing as well. They already know what types of content works with their audience. For instance, they might commit to releasing a unique new video to people who attend the live stream event.
There are two ways live chat makes a live stream ecommerce event more exciting.
There are two ways to run a live stream ecommerce platform: run it on your website or use a third-party platform. Each approach has its pros and cons.
Planning a successful live stream ecommerce event takes some time and effort to organize. Fortunately, adding live chat to your website is fast and straightforward. Sign up for a free trial of Arena Live Chat. Once you have a live chat in place, you will be on your way to planning your first live ecommerce event.