Live Chat: a great way to broaden online media reach

Arena logo

Does your online media brand need a larger audience? A large and growing audience is the foundation of every successful online media brand. Yet, many brands neglect the power of a live chat platform to grow their reach. That’s a mistake because your audience doesn’t want to consume information passively.

Where Will The Conversation Happen?

Whether you cover a major political event, a breaking business story, or a sports game, your audience is talking about that event. People are going to share their thoughts on social media, text, email, and beyond. As an online media brand, you can approach conversations in two ways.

The traditional or “broadcast only” approach to the audience is the most common choice. With this line of thinking, your audiences have no way to interact with each other on your website. That means conversations almost always happen somewhere else, like Twitter or Facebook. That means people are spending less time on your platform.

The inclusive approach to conversation is the better way because it builds your reach with a live chat platform. Imagine covering a significant event like the annual CES event – a must-attend event for the electronics industry. By giving your audience a live chat experience, they are more likely to stay on your website. There is also a good chance they will invite their friends and family to join the conversation.

Live Chat Strategies To Increase Your Reach

Use these strategies to make the most of your live chat sessions. Pick and choose among the different strategies for the best results until you find the right approach for a chat news live stream that appeals to your audience.

Reach Building Strategy 1: Become a community hub

Think about the community hubs in your city. For example, parents and families regularly gather in parks for their children’s sports games. Everybody knows when and where the game will happen, week after week. Church services have a similar community dynamic – everybody attending a service knows when to show up on Sunday morning.

To apply the community hub strategy to your brand’s live chat news , use the following steps.

  • Pick a consistent day and time. If people always know when to attend your live chat session, they can add it to their calendar and look forward to it.
  • Focus on one segment of your audience. When you first get started, don’t try to appeal to everybody in your audience. For example, you might run a sports-focused live chat on Mondays and a stock market-focused live chat on Wednesdays.

Offering a small, focused live chat experience makes it easier for your audience to feel connected with others who share their interests.

Reach Building Strategy 2: Invite influencers as guests

Collaboration with others is one of the best ways to grow your audience. Specifically, consider inviting relevant influencers to your live chat. Encourage each influencer to promote the event to their audience. Over time, you will have the opportunity to grow your reach.

To make the most of the influencer-themed chat news live stream event, keep the following tips in mind.

  • Brand Relevance. Inviting a fashion influencer to a business-themed news website probably would not make sense. Avoid the temptation to invite any influencer you come across with a large audience. Instead, use tools like Klear or Upfluence to identify relevant influencers. In particular, look for similarities in audience demographics. If your online media site audience is mainly women over the age of 30, seek out an influencer relevant to that audience.
  • Influencer Audience Size. Only a tiny fraction of an influencer’s audience will join your live chat session. As a rule of time, use the 1% rule. Assume that 1% of the influencer’s followers will join your event. That means 1,000 live chat participants if the influencer has an audience of 100,000.
  • Make The Influencer Feel Special Before, During, and After The Event. Making the influencer feel special doesn’t have to be complicated. For example, you could assign them an assistant during the live chat session and dedicated tech support. After the event, give them a report on how the event went covering how many people attended the event. You might also want to send a gift to the influencer to thank them for their participation.

If the influencer asks to be paid for participating in the live chat, consider the request. Before agreeing, ask them about previous collaborations they have participated in.

Download Ebook Script For Virtual Events | Arena

Reach Building Strategy 3: Offer a family-friendly environment

The Internet is not always a friendly place for families and children. As a publisher, this sorry state of affairs is an opportunity for thoughtful publishers. Your website can become a destination for parents concerned about appropriate Internet use by offering well-moderated live chat news sessions.

A significant number of families are already applying restrictions of some kind on how their children use social media, mobile devices, and other services. A March 2020 survey of 3640 people found that 72% of US parents use parental controls on screen time. The same survey found that 49% of parents look at call records and texts on their child’s smartphone. Publishers who create moderated live chat sessions can build their reach by appealing to these audiences.

With Arena Live Chat, you have operations to keep live chat sessions family-friendly. Profanity moderation is built in. In addition, it is easy for moderators to remove participants who do not follow guidelines quietly.

Reach Building Strategy 4: Exclusive chat experiences for subscribers

In some cases, your goal may not be maximizing pageviews or raw audience numbers. For instance, you might focus on promoting exclusive programs for subscribers. For example, the New York Times offers offline access to content for paying subscribers, among other benefits.

Consider setting up exclusive live chat news experiences for your paying subscribers. For example, you might offer pre-game interviews with VIP athletes right before a major game. To make the live chat experience more enticing, consider limiting attendance to a small group of 50-100 so each participant can be heard.

Start Expanding Your Online Media Reach Today

Getting started with Arena Live Chat is easy. You can install it on your website in less than 10 minutes. You can get started for free and start building your reach with a free trial. That’s enough time to hold a few events and grow your audience.

News Publishers sign up now | Arena
  • Products
  • Solutions
  • Resources
  • Pricing
  • Talk to Sales