Gui Boechat
November 29, 2022
Find out how to measure (and increase) the ROI of your customer data platform
September 30, 2022
Get more revenue with a retarget customer data platform using Arena Personas.
Tiago Youssef
June 13, 2022
Customer data in the metaverse deepens your understanding of customers. Use this step by step process to get ready.
June 1, 2022
Discover how companies are boosting customer loyalty and revenue with a customer data platform (CDP)
April 28, 2022
Ever heard about DSP? Demand Side Platforms can revolutionize buying and selling ads. Learn all about them and what they do.
December 15, 2021
The Metaverse is here. In this article you'll learn how to use your Customer Data Platform to create the best metaverse experience.
December 10, 2021
Controlling your data in a metaverse environment is vital for experience, security and marketing reasons. See what types of Metaverse data you should protect.
December 6, 2021
This guide was created to explain how the iOS 14 updates have impacted paid media, how brands are adapting, and how an effective CDP can benefit your brand.
Cezar Machado
October 14, 2020
As a brand, you’re aware of the GDPR regulation of data protection, right? Well, here’s your chance to learn all about it and how a CDP will help.
September 25, 2020
Do you know what a Customer Data Platform does? Why is a CDP so important? Here you will learn all about this customer data solution.
September 16, 2020
Understand how to fuel marketing efforts, improve customer experience and maximize ROI with a Customer Data Platform.
September 14, 2020
A Customer Data Platform helps you understand your audience in a granular way and enables you to craft better campaigns and product offers.
July 29, 2020
Take a closer look at how the ideal Customer Data Platform can reinvent and deepen your company’s customer relationships.
July 28, 2020
Customer Data Platforms are here to stay. Find out 30 workable reasons to use a CDP to elevate and optimize your eCommerce strategy.
June 30, 2020
Customer Data Platforms (CDP) and Data Management Platforms (DMP) might look similar, but each plays a different role in marketing.
The difference between CDP and CRM needs to be explained. Even though they both gather customer data, they work in distinct ways.
Arena
This guide will teach you how to use data frameworks to offer differentiated customer experiences and optimize marketing ROI.
Customer data is key to understand customers beyond your own strategy. Avoid assumptions and create relevant products and experiences.
June 25, 2020
Data-driven marketing unleashes companies’ potential to make better, more scalable marketing decisions.
June 22, 2020
A data management platform works as a warehouse, collecting, organizing and activating third-party data in one single place. Find out how to benefit from it.
June 10, 2020
Customer Data Platform is a software capable of unifying data from various sources, gathering quantitative and qualitative information.
![What is a Customer Data Platform [Complete Guide]](https://assets.website-files.com/6286a54d607a6c170e3cbb9c/628d71e05194a54d2be7bce7_what-is-cdp-customer-data-platform.jpeg)
