Vimeo OTT customers can easily add the Live Chat platform to their channels, enabling audiences to interact with each other and the channels' owners.
May 12, 2022
Arena has just partnered with Vimeo and will be providing audience engagement tools. So, from now on, Vimeo OTT customers can easily add the Live Chat platform to their channels, enabling its audience to comment, engage and interact with each other (and with the channel’s owner) by using Arena’s codeless, scalable chat solution.
From simple live chat communications to deep engagement mechanisms, Vimeo provides an all-in-one OTT technology solution for anyone looking to build a platform to connect directly with their audience.
Arena Live Chat platform offers engagement options to these users and their viewers, enabling them to interact through chat, polls, messages, Q&As and other features. Benefits include greater audience loyalty, monetization through live shopping options, and enhanced audience behavior data.
Extra layers of engagement and interaction are added to the streaming services when Arena Live Chat is enabled.
Vimeo clients gain as they can easily enhance their broadcasts.
“We’re thrilled to bring the functionality of Arena.im to Vimeo OTT customers so they can increase engagement and interaction through Live Chat. Today’s announcement is an exciting step forward for Arena.im as we help drive success for Vimeo OTT users and reach a new, growing market,” comments Paulo Martins, CEO of Arena.im.
“Vimeo OTT is built to connect content creators with audiences. Our integration with Arena.im offers these users a new way to attract and engage subscribers with in-chat features like Polls, Q&As and Direct Messages” said Richard Bloom, SVP Partnerships, Vimeo.
The world’s leading all-in-one video software solution, Vimeo’s platform enables any professional, team, and organization to unlock the power of video to create, collaborate and communicate, serving their growing community of over 260 million users – from creatives to entrepreneurs to the world’s largest companies.
In addition to working with Vimeo, Arena has over 200 million monthly users, 2 billion monthly messages sent and more than 25 thousand customers in 150 countries. This is a business that, between 2020 to 2021, saw a fivefold revenue growth. The expectations are to reach the 100,000 customer mark in 2022 and tackle the ecommerce, streaming, digital events, fintech, media, and edtech markets.
The video streaming market is hot and, with the ongoing Covid-19 pandemic, content consumption is expected to increase even more. By 2028, it is estimated to reach US$932.29 billion, according to a 2021 Fortune Business Insights survey. With an eye on this growth and continued sophistication of user requirements, Arena has partnered with Vimeo to offer engagement solutions for Vimeo OTT users.