Arena Data Platform
Easily build a complete Unified Customer Profile and access your dashboard to understand your customer’s journey and behavior.
Everything Begins With the Right Data
User Interests Profile
Run complex algorithms on top of the raw events data tracking and the content of the pages visited to determine the interest profile for each user.
Rely on enrichment APIs to combine different areas of interest and social profiles, creating a robust and all-embracing user profile.
Natural Language Processing
Use our AI to analyze everything the user does while they are online and interpret their feelings and views of certain brands or products.
Go further and measure the user affinity with certain brands for selected customers. Get even more insights about your audience.
Track product-related keywords to make the user's profile even more detailed.
Additional Layer of Integration
Connect to other tools used by your company and extract more comprehensive data to refine your customer profile.
Get Deeper Insight into User Behavior to Create the Best CX
Special Connections with Your Customers
Have total control over your user base’s segmentations, using different conditions, values, and parameters, making it possible to segment your audience on a personal level to activate individual marketing.
Increase Interactions and Conversions
Combine the Arena CDP with CX tools to activate individual marketing and deliver real-time personal experience.
Know Your Audience
Collect data the right way using events from different touchpoints and social using APIs to create a complete customer profile.
Anticipate Customer Behavior
Intelligently combine and enrich customer data into a 360-degree view of the user to understand their intent to buy and propensity to perform specific actions.
Peace of Mind
Protecting our clients’ data and reputation is our main focus. Arena complies with GDPR and EU/US Privacy Shield to secure all of your data.