Do you need to boost the user experience on your website? Live Chat might be the solution you’ve been looking for.
Make your customer service more personal and become a reference in your field. Read on to find out unique ways Live Chat can increase your website’s experience.
What is Live Chat?
For its power of handling the immediacy of customer services and fulfilling quality buying opportunities, Live Chat became one of the best –– and most wanted –– tools for marketing and sales.
Live Chat is an opportunity generator. The chance of building real connections with the customers can transform a cold purchase moment into a memorable experience. As we know, customer service can be a tremendous competitive advantage for your business.
But to reach an exceptional level, you must know what your audience wants, why they want it, and how they want to get it. Having a Live Chat will help you tailor the most effective approaches and deliver them at the right time.
Added by pasting a simple line code on your website, the Arena Live Chat allows two types of communications:
- Passive, when the customer reaches out to the company;
- and Active, when the company itself strategically steps in to increase the value of a visited page, of a product, a decisive moment, or even during the purchase.
But Live Chat is not only about interventions or communications. It can also be used to collect important data about the customer’s preferences and behaviors.
As simple as it might look, having proper knowledge on how to correctly use Live Chat can give you guidance –– or even maybe precise answers –– to your audience’s needs before they even realize them.
Thus, your marketing and sales teams can provide a one of a kind service. As a result, you’ll make bigger and better sales. Let’s dive into some of the possibilities to increase user experience on your website through Live Chat.
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The real magnitude of Live Chat
Before we start listing how you can increase user experience on your website using Live Chat, you must understand its real potential for the success of your company. One of the top benefits of Live Chat is its versatility.
This tool has a whole spectrum of possibilities, fitting different needs, segments, platforms, events, and more. All you should keep in mind is how can you better use this new, simple, and clear path of communication with your visitor.
Shape everything you’re about to read to the reality of your own business!
Everything customers need in a single place
Customer service always had a crucial role in all kinds of buying processes, whether in a physical or digital store. To provide great service you must understand what your audience truly wants!
Most websites are overstuffed with things irrelevant to users’ experience, forcing them to leave and search for what they need in the competition without looking back.
No need to shuffle between the website and social media
A simple, yet very frequent, example is when a visitor needs more information about something on your website, doesn’t find any, and goes to social media to look for it.
Regardless of whether this visitor is browsing on your company’s social media page, they are already out of your website. One simple pop up notification and you’re forgotten!
Having Live Chat on your website cuts off visitor’s urge to shift pages searching for further details about something or engagement they need.
Also because your prospect may find not only the answer they need, but other stores, pages, and services as well. Do you realize how damaging this is for your business?
Providing better offers
Customers hate being treated as just another person in line. They’d rather close your tab and look for someone else. Through Live Chat, every touchpoint of your company has the possibility to establish personal conversations on a level that customers realize they are a priority for your brand.
There are countless missed opportunities on automatic responses, lack of personalization, or standardized approaches. But when it comes to Live Chat, the customer service team knows precisely who they are talking to and how to better serve that person.
Designing infallible strategy plans
Now your customers don’t need to leave your website to solve their doubts, you can understand the new length and stages of their individual buyer’s journey. Those two types of approaches mentioned earlier, passive and active, create one of a kind opportunities to aim precisely at your customer’s pain point.
During a Live Chat talk, your teams can gather rich information about the audience to produce meaningful and stronger interactions during their browsing time. Besides creating a much more relevant experience on your website, you also increase the chances of conversion.
Adding more value to live events
Digital events have never been as on popular as today. The importance of creating engagement spaces for the audience through live events promotes not only a moment about generating relevant connections, but also opportunities to increase the value of your website, brand your company as an authority, and close more deals.
All you need to do is set the goals to reach what you want.
Regardless of your business segment, using Live Chat on a well-planned event can stimulate the audience to spend more time browsing through the pages of your website.
To create a sort of customer journey, think about the best ways to trigger your visitor to follow your trail of contents, allow them to fortify their perception about you and your product or service.
Whether in a single user room or a Live Group Chat, your strategy team can build up the ideal experience.
Opening group discussion rooms
Speaking of Live Group Chat, the event hosted by you can put together multiple visitors in a single room to discuss, share experiences and opinions about the main subject. Creating a sense of community on your website establishes your place as a point of reference for the audience.
Setting users’ experience this high may permanently increase traffic, bringing more visibility to your brand, as well as producing great referrals out there.
The power of always being available
Business hours are something really incoherent to the digital market. When a customer wants to make a purchase, there is no such thing as a 9-5 period. Services must not be a one size fits all. You have to build your own way to be there for your client whenever they want you.
So, to generate a continuous service through day and night, you can create schedules on-demand or sales calls.
For example, during business hours when the website traffic might be more intense, you can have 4 to 5 attendants. Each one of these customer service agents can engage around 6 or 7 simultaneous chat rooms. At night shift, when traffic might not be high, you can work with 2 attendants.
Knocking down buying objections
It is very common during decision making to pop up a situation that interferes in the buying process. A doubt, a request, a need, or even something more simple: if there is no one to assist or help, do you really think the visitor will stay until they fix the problem by themselves?
Making yourself present while the audience browses through your website reduces the chances of missing opportunities, whether because the visitor needed you or because you spotted a possibility of approaching.
Help the audience get everything they need from your page. Keep in mind that if the answer is not on you, then they will look up somewhere else. And using Live Chat, you have the chance not only to solve situations, but to tailor the response to that specific visitor.
For example, having a Frequent Questions section is great. But does that information really touch the point to make your maybe-customer give you their money? Probably not. But in a Live Chat room, you can literally embrace the opportunity to create the perfect momentum.
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Forms are dying and Live Chat is taking over
If you can give full personalization, why would you step back and deliver only half of it? That’s the feeling about using forms these days. Is it inefficient? No. But it’s not enough anymore. The worst part is that forms are always the same everywhere. Same fields, same information, same shape, same everything.
Collecting data through Live Chat gives you endless opportunities to pick up details like pieces of a puzzle. You build a bigger picture of the person you are talking to. What product or service are they interested in, what are their preferences, what problem are they trying to solve, what are their expectations…
Those are just a few examples of the level of information you can get using Live Chat. There is no way you reach that by only asking for the name, email, and phone number in a form box.
The mighty power of real-time data analysis
What if you could read your client’s minds? Predict their moves and understand what they want before they realize it for themselves. What kind of experience would you deliver?
Reading such things might sound bananas, but it is not! Having real-time data analysis takes you to a level of assertiveness that only big players in the business have.
The visitor’s browsing time can be monitored step by step. What pages are they navigating? What items are they most interested in? Are they recurrent visitors to that same spot? How much time are they spending on you? At what buying stage are they bouncing off?
Answers like those can give insight to marketing and sales teams precisely, like a script. When you track those kinds of moves, you can clearly understand what is really going on in that sale opportunity.
Combining that with Live Chat, you’ll have the power to take your visitor’s hand and lead them through your funnel all the way to the end. That walk will be constructed according to all data you already have, making it possible to shorten the process to a faster and better sell.
Customer Data Platform and Live Chat
There is no way to mention real-time data analysis without talking about the Customer Data Platform (CDP): a single place to gather information from multiple sources and touchpoints, organizes them into similar matches and creates clusters of customers as precise as a photograph.
The only way to truly know your audience is through data. Everything else is just speculation. Customer Data Platform helps you with the right segmentation, personalizing communication, humanizing your brand’s services and, as a result, increasing revenue. This is the right way to serve the best user experience on your website!
You can use the information provided by CDP to guide the conversation on Live Chat, define the best approach and strategy to use, or you can integrate your CDP to automatically collect data from the Live Chat.
Through both ways, you elevate the chances of conversion by getting to know your audience like no one else in the market has done so far.
Live Chat and Chatbot are not the same thing
If at any point of this reading the idea that Live Chat is the same thing as those automatic stiffed messages you get on most of the websites around, you’re wrong!
Those are called chatbots: responses previously set to “help” customers in need. There is a long list of reasons why we could say Live Chat is a million times better than bots, but we’ll give you just one: chatbot doesn’t have a real person behind the service. Live Chat does!
Nothing can replace the greatness of human interaction. No customer service can reach a level of perfection using the same shape formulas for everybody.
The type of communication your brand must aim for should be based on emotions, empathy, respect, and affection. It is not only about sharing cold dry information, but about understanding what’s between the lines.
Get the Arena Live Chat for free
Now you have some of the answers you’ve been looking for to increase your website’s user experience. It is time to take action! We want to see you thriving, making better impressions, expanding the possibilities, and, of course, making more money.
That’s why we are giving you free access to our Live Chat service. You can have as many Live Chat rooms as you want on your website in a matter of seconds.
All you have to do is signing up, embedding a single line of code on the page you want, and start chatting!
Don’t waste more time! Click here and get the Arena Live Chat for free.